Embracing Change, Moving Forward Together — Jinbang Company’s 2018 Transformation Journey Memo
Classification: Blog
Time:2019-03-28
Embrace Change, Advance Together
——Memorandum of Jinbang Company’s 2018 Transformation Journey
In the southern lands of March, after days of persistent drizzle, the season has finally welcomed gentle breezes and bright sunshine, with springtime radiating its splendor. 2019 marks the 40th year of China’s reform and opening-up, as well as the 24th anniversary of Jinbang Company. With the arrival of spring in the new year, Jinbang is taking another step forward in its development and innovation. Over the past year, the company introduced a strengths-based management approach, launched institutional reforms, and clarified its strategic direction. Internally, it encouraged all employees to offer suggestions and ideas, promoted lean manufacturing, and steadily advanced optimization and reform across production operations, logistics and warehousing, marketing and sales, corporate culture, and recruitment and talent development. Riding on the favorable winds of profound change, we are poised to embrace even greater challenges and opportunities.
[Proactively Seeking Change, Launching Institutional Reform]
At present, the company faces extremely fierce external competition. New‑economy trends such as “Internet Plus,” intelligent manufacturing, green environmental protection, and big data are gaining momentum, placing mounting competitive pressure on traditional labor‑intensive manufacturing. Meanwhile, the plastics industry is becoming increasingly standardized, governments are placing greater emphasis on environmental protection, raw material prices continue to rise, and labor costs are climbing steadily. If companies fail to adapt to these changes and undertake timely transformation and upgrading, they risk being phased out by the market. As the saying goes, “Change brings success; success ensures longevity.” Proactively embracing change and aligning with evolving market conditions has become the inevitable choice for traditional plastics manufacturers in today’s economic climate.
To adapt to the new economic and social development landscape and enhance the company’s competitiveness, the company has engaged Mr. Wu Guangchen, the founder of the Strength-Based Management approach and a renowned management expert, as a consultant, thereby introducing this methodology. Chairman Luo Fuxing, in light of the company’s current situation, put forward the “Twenty-Eight Recommendations” for the core leadership team, marking the beginning of a comprehensive management transformation at Jinbang Company. In May 2018, the company established a Management Transformation Leading Group, formed a human resources management team directly overseen by the Board of Directors, and also founded the Jinbang Business School. The company’s reform will be grounded in stimulating individuals’ initiative and creativity, with the primary goal of boosting employee motivation. It aims to cultivate a corporate culture that maximizes both organizational and individual strengths, establish modern management systems that effectively leverage the strengths of employees and the enterprise, and comprehensively inspire, nurture, and harness human initiative and enthusiasm, unlock human potential, and achieve the scientific, rational, and coordinated development of both people and the organization.
[All Employees Offer Suggestions and Advice] Promote Lean Manufacturing
To encourage employees to leverage their ingenuity and submit suggestions, ensuring that every voice is heard and every talent is put to good use, thereby driving the company’s production and management processes to greater depth, the company introduced a rationalization‑suggestion program in September 2018. In 2018, a total of 130 suggestions were adopted, resulting in 109 improvements, with 21 improvement projects currently under implementation. Practical suggestions from frontline employees have been given due consideration and implemented, enhancing the effectiveness of on-site management and strengthening employees’ sense of involvement in management. Meanwhile, the production workshop carried out the following modifications to its machinery and equipment: Machine No. 1 was fitted with a new conveyor belt, resolving issue 2… 、 The difficulty of cleaning the three-roll system; replacing the main roll reduces surface crystallization defects and simultaneously improves product quality. ; A metal detector has been added to detect metallic contaminants, making the rollers less susceptible to damage from metal. On Machines No. 1 and No. 3, collection trays have been installed beneath the twin rollers, reducing material waste. Machine No. 3 has been retrofitted with a film‑recoating unit, simplifying film changes and further minimizing waste. An additional baffle has been mounted on the auxiliary equipment of Machine No. 4 to prevent oil droplets from contaminating the sheet material. Machine No. 5 is now equipped with a hopper, significantly easing the operator’s workload. The slitting machine has undergone modifications that have resolved the technical issue of product whitening, enabling the company’s products to meet the requirements of certain high‑end customers.
The production workshop continuously upgrades its machinery and equipment, aiming to enhance product quality while also striving to improve production efficiency.
[Sales Expansion into Overseas Markets] Enhance Market Brand Building】
Strengthen the development and nurturing of high‑quality customers. To better serve our clients, we have refined the workflows of our sales and customer service order‑management teams, optimized the team structure, clarified team responsibilities, and progressively established clear performance‑evaluation and incentive mechanisms, thereby boosting employees’ autonomy and professional expertise.
The sales team and the technical quality department conducted a pain-point analysis focused on key customers, zeroed in on case studies of annual quality-related issues, and incorporated customer feedback to formulate initiatives for operational optimization and market expansion over the coming year.
To align with the company’s strategic development, broaden business channels, and expand its customer base, the Sheet Sales Department has added value-added processing and transfer‑in operations to its existing import‑export business. Through the concerted efforts of the Production, Finance, and Planning Departments, the transfer‑in business is now operating smoothly, enabling the company to tap into overseas markets.
To further enhance the company’s brand influence, we joined the National Sheet‑Material Industry Association to strengthen our engagement with industry insights; revamped our corporate website to present a fresh, modern image in response to market demands; participated in the National Learning‑Project Competition and earned the title of “Pioneering Model Organization”; updated our company-wide employee badges to refine brand‑identity recognition; and articulated our core values, aligning the organization around a unified vision for the future.
[Enabling Intelligent Manufacturing] Optimize the company’s management qualifications.
To achieve digital management of enterprise production, the company’s management has introduced a more efficient and advanced ERP system, further enhancing and strengthening its management capabilities and realizing integrated management across sales, production, technology, after-sales service, and finance. In October 2018, the new ERP system’s production technology and sales modules were officially launched, signaling that Jinbang Company will move toward becoming an intelligent manufacturing enterprise in the future.
In 2018, Jinbang upgraded its quality credit rating from “A” to “AA”. To meet customers’ higher expectations, Jinbang successfully passed ISO 9001:2015 、 ISO 14001:2015 、 《 The re‑assessment and certification audit of the three integrated management systems—OHSAS 18001:2007, Quality, and Environmental Management—has, in response to increasingly stringent quality‑management requirements, further advanced the internal systematization and standardization of quality processes, marking a solid yet challenging step forward in the company’s journey toward modern enterprise management.
[Strengthen Corporate Culture Building and Vigorously Promote Corporate Training and Development]
In terms of strategic objectives, the company’s vision is to become the benchmark for plastic sheet and film products in China. Guided by this goal, all levels of the organization must collaborate closely, align their thinking, and strengthen corporate culture.
In 2018, the company established an internal communication platform on DingTalk; in July, it launched the Jinbang Company official WeChat account; in August, the corporate newsletter “Jinbang Home” was first published, and the Jinbang Enterprise WeChat official account was created. In September, the company’s management team articulated the core values of “honesty and trustworthiness, high quality and efficiency, pragmatism and innovation, and win-win cooperation,” along with the ten major visions for Jinbang. To this day, DingTalk, the WeChat official account, and “Jinbang Home” have become vital platforms for conveying company information and facilitating employee communication and interaction.
The company emphasizes that management should strengthen learning and has established the Jinbang Business School. Internally, it has streamlined onboarding and in-service training, deepened management training for production workshop team leaders, organized micro‑course competitions in both technical and managerial fields, formed an internal instructor team to deliver cross‑functional professional courses, arranged for managers to attend external training and visit benchmark enterprises, and encouraged employees to apply what they have learned. Mr. Wu Guangchen, known as the “father of strengths‑based leadership” and a management consultant, has visited the company on multiple occasions to conduct management training and thematic meetings. The company offered 24 internal training sessions this year, with a total of 417 participants across all sessions. The company is actively working toward becoming a learning organization.
At the end of 2018, the company held its first-ever annual Employee Excellence Awards ceremony, publicly recognizing outstanding employees at a company-wide meeting. This initiative established role models and inspired all staff to strive for excellence.
[Optimizing the Management Structure and Strengthening Talent Development]
In mid-2018, the company streamlined its management structure, refined its functional departments, and recruited top-tier management and R&D talent. It also strengthened efforts in work-hour management, disciplinary oversight, and employee motivation, establishing a comprehensive suite of supporting policies and processes to foster a more efficient and competitive workplace.
Following the 2019 New Year, we successfully recruited a large cohort of new production staff, ensuring adequate manpower for the establishment of the new production line. We also advanced the integration and optimization of the warehouse department, implementing precise data management to guarantee the accuracy of data at the source within the ERP system. Furthermore, we strengthened cross-departmental communication by holding more frequent and closer‑knit team meetings, thereby deepening collaboration across teams.
Conduct a talent inventory across all departments and roles to identify high-performing, high-potential individuals, design targeted retention and incentive programs, and build a core leadership team capable of driving change. Strengthen the sense of responsibility among managers and employees, encouraging them to embrace challenges and take calculated risks.
[Learn from others' strengths and make up for one's own weaknesses] Carrying Forward the Past and Ushering in the Future
Looking back, various reform initiatives have been launched one after another, and the company is well on its way to profound transformation. While we should recognize our achievements, we must also acknowledge our shortcomings. In areas such as aligning our change‑management philosophy, strengthening leadership development, embedding a strengths‑based mindset throughout the organization, advancing R&D, and cultivating high‑quality customer relationships, there remain significant gaps and formidable challenges.
It takes more than a single day of cold to freeze three feet of ice; forging ahead with determination is by no means a smooth journey. In the course of change, it’s inevitable that misunderstandings, lack of cooperation, and reluctance to take initiative will arise—conditions that demand we maintain sufficient composure and confidence to overcome all obstacles. 2019 is a pivotal year for us to realize our dreams and set sail. Dear colleagues, let us, guided by Jinbang Company’s grand vision—to become the benchmark enterprise in China’s plastic sheet, board, and film industry—march forward with unwavering resolve, look far ahead, stay grounded, and build an even brighter future for Jinbang!
Keywords: Embracing Change, Moving Forward Together — Jinbang Company’s 2018 Transformation Journey Memo
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